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Sample Engagements - Cross Industry Experience


Print & Manufacturing -- $14 million:
The company had experienced several years of poor leadership and was in a significant downward spiral having lost many of it's key accounts.

  • Turned around sales performance by replacing underperforming sales manager and reps
  • Introduced new marketing strategies designed to deflect the strengths of two competitors
  • Introduced compelling sales proposals, enhanced corporate presentations leapfrogging the company ahead of it's competitors

Software Developer -- $2 million:
A mature software application needing a new lease on life to improve sales revenues.

  • Created strategic marketing plans to revitalize product life cycle
  • Developed tactical marketing plans to leverage both online and direct sales
  • Managed recruiting process for new sales representative

Custom Production Systems -- $25 million
Fortune 100 custom equipment manufacturer experiencing flat sales while competitors were taking advantage of the growing marketplace.

  • Implemented RFP strike-force increasing win rate on large proposals by 600%
  • Introduced monthly reporting & coaching for team of 12 sales professionals across Canada
  • Designed and showcased high-tech image in brochures, proposals, and tradeshows

Management Consulting Firm -- $5 million
A Canadian leader in consulting, training, and contract staffing in the field of project and program management. The company needed to increase sales to existing clients while attracting new targeted accounts.

  • Introduced Relationship Management selling model with exec team and senior management consultants
  • Developed and implemented an RFP/bid response process: bid tracking, bid/no-bid selection, bid writing, and follow up
  • Refined trade show procedures to increase booth traffic, raise visibility, and promote the company’s brand

HVAC Component Sales -- $3 million
A distributor of high-quality HVACR products from around the world. Founded by Professional Engineers, the company is well respected by Canadian OEM's but significant sales growth remained a challenge.

  • Developed a corporate identity package promoting the company’s unique engineering strengths
  • Designed and implemented turn-key trade show procedures increasing booth traffic & visibility
  • Leveraged data-management systems to improve lead generation, telesales, direct mail campaigns

Consumer Packaged Goods -- $53 million
A Canadian top tier supplier to the CPG marketplace having lost 38% of it's revenues with no fall back plan for new sales growth.

  • Implemented a National Account sales program promoting team selling into profitable multinational and multi-location accounts
  • Designed and implemented proposal response architecture winning in excess of $55 million in global purchasing competitions
  • Introduced outbound sales function generating new leads and pre-qualifying prospects

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Business Assessments

In-depth 45 point assessment identifies areas of concern and opportunity in: marketing effectiveness, sales performance, and business planning.

Protect existing revenues while increasing sales.

Comprehensive Business Assessment