Sample Engagements - Cross Industry Experience
Print & Manufacturing -- $14 million:
The company had experienced several years of poor leadership and
was in a significant downward spiral having lost many of it's key accounts.
- Turned around sales performance by replacing underperforming sales manager and reps
- Introduced new marketing strategies designed to deflect the strengths of two competitors
- Introduced compelling sales proposals, enhanced corporate presentations leapfrogging the company ahead of it's competitors
Software Developer -- $2 million:
A mature software application needing a new lease on life to improve sales revenues.
- Created strategic marketing plans to revitalize product life cycle
- Developed tactical marketing plans to leverage both online and direct sales
- Managed recruiting process for new sales representative
Custom Production Systems -- $25 million
Fortune 100 custom equipment manufacturer experiencing flat sales
while competitors were taking advantage of the growing marketplace.
- Implemented RFP strike-force increasing win rate on large proposals by 600%
- Introduced monthly reporting & coaching for team of 12 sales professionals across Canada
- Designed and showcased high-tech image in brochures, proposals, and tradeshows
Management Consulting Firm -- $5 million
A Canadian leader in consulting, training, and contract staffing in the field of project and program management.
The company needed to increase sales to existing clients while attracting new targeted accounts.
- Introduced Relationship Management selling model with exec team and senior management consultants
- Developed and implemented an RFP/bid response process: bid tracking, bid/no-bid selection, bid writing, and follow up
- Refined trade show procedures to increase booth traffic, raise visibility, and promote the company’s brand
HVAC Component Sales -- $3 million
A distributor of high-quality HVACR products from around the world. Founded by Professional Engineers,
the company is well respected by Canadian OEM's but significant sales growth remained a challenge.
- Developed a corporate identity package promoting the company’s unique engineering strengths
- Designed and implemented turn-key trade show procedures increasing booth traffic & visibility
- Leveraged data-management systems to improve lead generation, telesales, direct mail campaigns
Consumer Packaged Goods -- $53 million
A Canadian top tier supplier to the CPG marketplace having
lost 38% of it's revenues with no fall back plan for new sales growth.
- Implemented a National Account sales program promoting team selling into profitable multinational and multi-location accounts
- Designed and implemented proposal response architecture winning in excess of $55 million in global purchasing competitions
- Introduced outbound sales function generating new leads and pre-qualifying prospects
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Business Assessments
In-depth 45 point assessment identifies areas of concern and opportunity in: marketing effectiveness, sales performance, and business planning.
Protect existing revenues while increasing sales.
Comprehensive Business Assessment |
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